“É DA CIVILIDADE"

!”: UM RETRATO DA MODERNIZAÇÃO E A PEDAGOGIA DOS CORPOS PELA IMPRENSA FRANCANA (1890-1940)

Abstract

The final decades of the 19th century and the beginnings of the 20th century saw political, economic and social changes for a Brazil that became republican. In cities, hygienist projects plundered the most vulnerable sections of the population in exchange for beautifying the city. Assuming a comprehensive conception of the educational process, it is possible to glimpse in the media vehicles – more precisely in the press, our object of study – an exercise in the pedagogy of bodies. Indeed, typographic vehicles took on a leading role in this plot of educating a peasant population that was becoming urban. The objective of this work rests on this formulation, identifying in selected local periodicals of the city of Franca during the apogee of its modernization (1890-1940) a portrait of this mastery of gestures.